Buy a hand: the strong fashion industry

ChenPeng that China is not currently fashionable circle, there are many vacant. One of the biggest vacancy is not to have professional buy a hand. No real  professional buy a hand, China will never connect with international fashion. Professional buy a hand must have three conditions: 1, the rich retail marketing experience, familiar with retail operations, 2, is very keen to fashion and insight, fabrics, colour, popular trend, etc. 3 and understand the local retail operations by market demand. Excellent international professional buy a hand is not mere personal hobbies to select products, he is familiar with his brand style, the operation of the selected products not only accord with their own brand style, still have the ability to promote the brand image.

ChenPeng said, buy a hand, but the existence of young designers, more shoulder the good brand introduced to consumers. As China’s economy to improve the level of consumption ability, have also become more and more people. This part of the people from the early gradually began to buy luxury goods development with luxury, just buy luxury goods already cannot satisfy their individuality demand, the difference in high-end brands and popular brands intermediate market demands gradually began to appear. ChenPeng says, local outstanding designer, comprehensive foreign interesting designer, just can make up the vacancy of the current market, and the interval  with professional brand needs most buy a hand to choose.

Guide: the primary sense of buying

What kind of buy a hand to suit the Chinese market? ChenPeng thinks, at present, the orientation of buying from a high standard not defined in the retail stores, in fact, is the most primary guide, on hand to buy. For this, ChenPeng have experience greatly. Recently the carver shopping guide, miss very enthusiastic to introduce her store products. But ChenPeng in distress situation, when she in choosing a brand clothing, but miss guide to sell her to introduce another brand doesn’t suit her clothing, its result.

Similar situation in consumer shopping is not uncommon in ChenPeng, though not like to buy his hand to select the goods for next season, but a qualified guide also need to have some perspective, can recommend the most suitable for different customers, they taste and style of the product. ChenPeng says, excellent internationalized professional buy from retail hand usually buy, the manager, they start directly with customers, familiar with retail market, understanding consumer demand. In a sense, guide has become a professional model buy a hand of primary condition. Therefore, to build a real buy a hand mechanism, might as well from the simplest, most of the primary drive began training.